B2B lead generation. We help you reach new clients.
We run cold email, LinkedIn, and cold calling campaigns. We handle day-to-day prospecting and pass interested contacts to your sales team. Appointment setting is included when agreed as part of the scope.
What is B2B lead generation?
B2B lead generation means identifying companies that match your target audience and show interest in discussing your offer. At Lead Prospect, we prepare prospect lists, messaging, and outbound campaigns as an outsourced service. We pass interested contacts to your sales team for follow-up. We agree on the scope and lead criteria before launching.
How we work together
Target audience and lead criteria
We learn about your offer, customers, and sales process. Together, we define target companies, decision-maker roles, exclusions, and the criteria for a lead. We also agree whether the scope covers lead handover only or includes appointment setting.
Data, messaging, and preparation
We build prospect lists that match the agreed profile, verify contact data, and prepare messages and call scripts. We select the channels: cold email, LinkedIn, and cold calling. Before launch, we agree on the scope, messaging, and lead handover process.
Campaigns and lead handover
We run prospecting campaigns and pass interested contacts to your team with the relevant context. We agree on how responses will be handled at the start. We arrange meetings when appointment setting is part of the agreed scope.
Reporting and optimization
We track outreach, responses, interested contacts, and meetings within the campaign scope. Feedback from your sales team helps us refine targeting and messaging. Your team handles subsequent sales conversations and closes the deals.
B2B lead generation: frequently asked questions
Which channels do you use?
We use cold email, LinkedIn, and cold calling. Email helps us reach selected decision-makers with tailored messages. On LinkedIn, we connect with people responsible for the relevant business area. Phone conversations help verify interest and agree on next steps. We choose the channel mix to suit the audience and campaign scope.
What does my sales team receive?
We hand over interested contacts with the data and context needed for follow-up. Together, we define what counts as a lead and how it will be passed to your team, for example through your CRM. If the scope includes appointment setting, we also agree on meeting criteria. Your team handles sales conversations, proposals, and closing.
Who is this service for?
The service is for companies selling products or services to other businesses that want to outsource day-to-day prospecting. This includes B2B services, SaaS, technology, and manufacturing. Before launch, we check whether the target audience can be identified and whether your team can follow up on the leads.
What affects campaign cost and results?
Pricing depends on the target audience, market, channels, campaign scale, and service scope. Results also depend on your offer, access to decision-makers, and how leads are followed up. We agree on the scope, metrics, and terms before launch. Lead generation does not guarantee a signed customer contract.
Let’s discuss lead generation for your company
Leave your contact details and briefly describe your offer and target audience. We will get in touch to discuss your goals, campaign scope, and lead handover process.
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